LAURIA LOCSMONDY

Writer, creative director, content strategist

Expert in beauty and wellness

Recent work

THE MIDST •

Does Alloy M4 Face Cream work for skin during perimenopause and menopause?

Does Alloy M4 Face Cream work for skin during perimenopause and menopause?

When you’re approaching or in the thick of the collagen-sucking phase of life called menopause, buttering up your face with estrogen does wonders. At least that’s what many new meno’ brands, including pioneer Alloy, want us to believe.

But does this topical hormone, commonly used to treat vaginal dryness for GALs our age, actually work in skin care? Staying true to my beauty-editor roots, I figured there’s only one way
Jumble & Flow Blog •

Strength training: Why women in their 40s need to start now

When you lift weights, magic happens. At least, that’s what it feels like for me. It doesn’t occur overnight — in about three months from personal experience — but reaching for a 20-pound dumbbell instead of a five feels like proven success. Not to mention the confidence of knowing that I’m doing what I can to prepare my body for a healthy future.

Always needing the why more than the how, I researched strength training facts for women in their 40s to get my glutes in gear during a recent lull.
The Midst •

My Dirty Little Secret: Estee Lauder’s Advanced Night Repair

When I turned 30, my Auntie Kathleen gifted me my first bottle of beauty cult classic Estee Lauder’s Advanced Night Repair – with a knowing wink of what was to come. Now 17 years later, I still slather it all over my face every night – and morning – and am mildly addicted to its glamorously dewy moisture.

The brand calls itself “a next-generation super serum that visibly reduces multiple signs of aging with fast-repair and youth-generating power.” Sephora lists more than 2,400 reviews, with a 4
Food Supplier & Distributor | Restaurant Supply •

Scoop Spring 2023

From interesting twists on classic faves to globally-influenced flavors your diners seek out, if you fill your menu with intriguing items that stand out from your competition, the people will come … and then come back for more.

This Scoop™ launch is filled with items that help you craft a menu of unique menu items that whet appetites as well as curiosities to drive traffic into your operation. And like all Scoop products, they are also versatile in working across your menu and saving you labor
Walgreens •

Runway to real life: New York Fashion Week

New York Fashion Week Spring/Summer 2021 looks a little different this September, with designers showing to small crowds and Zoom applauses. Still, this event’s mad influence on both fashion and beauty remain unmistakable—and now with even bigger viewership. This season’s beauty shies away from the masterly applied runway-only looks and appeals to a quicker (and safer) application of makeup that we real-lifers can easily wear, with a focus on natural-ish skin, classic bold lips, and subtle washe
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